What we do

We combine an agile design methodology with the latest developments in machine learning and data science to offer you a range of solutions that are ...

Fast

We’re fast because we know what we are doing. Experience means we pick the right tool for the job first time with no messing around. Combine this with agile and we have a methodology that can deliver results in days not months.

Effective

The best analytics solution in the world is worth nothing unless you can explain it to the business. We are experts in data visualisation and communicating insights. We make sure our projects take root by providing training and mentoring to build up your in-house data science team.

Innovative

An original and innovative response to a problem can change the way your business thinks and give you the edge on competitors. We have the technical and mathematical skills to build tailored solutions from first principles.

  • We have worked with Coppelia since the beginning. They have been instrumental in helping us move our analytics proposition forward into a contemporary and advanced space. With Coppelia’s help we have upskilled all our analysts and successfully created a more innovative and creative analyst community.

    Jenny Bullis Managing Director of Annalect Solutions UK
  • Simon has the skills and the expertise to get straight to the heart of the problem and his solutions are always original and exciting. He is the best person I have worked with in his field and I would not hesitate to recommend Coppelia to anyone needing analytics or just some clear thinking about data and what to do with it.

    Juliet Bauer CCO DC Thomson Family History
  • Our work with Simon has accelerated our business into a space I couldn’t imagine a year ago. And working with Simon is such a pleasure. Not only is he able to bring structure and meaning to the most complex data he does so from a deeply commercial and pragmatic place. He dials down ‘the esoteric’ because he knows that humans have to use his models and tools. And perhaps most importantly for me he has a great sense of humour.

    Dominic Payling Planning Director MSL Group
  • Simon was excellent throughout: he grasped the brief immediately, quickly converted hypothetical discussions into an achievable plan of work. Simon far exceeded what we hoped might be possible within the time and budget available. All of this was delivered with great warmth and with ideas expressed in terms that everyone could grasp. I couldn’t recommend Simon any more highly.

    Andy Hamflett Co-Founder and Director at AAM Associates

Our Clients

  • I'm now a total jeykll convert. It's minimalist porn. #jeykll #inlove

    Simon Raper about 35 days ago
  • @benbobgray thanks for the extras servos. They've just arrived. Excellent service!

    Simon Raper about 37 days ago

Solutions

We offer a wide range of products to boost your machine learning and analytics capabilities whether you are a small start up laying down your infrastructure or a large business looking to move into new ground. For a more detailed view visit Solutions and Services

7 Day Segmentation

Agile means fast. In just 7 days we can build you a customer segmentation that is ready to use across the business. We work backwards from use cases to ensure relevance. We neither over simplify nor over engineer.
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Kick Start Machine Learning

Use data to predict the behaviour of your customers, including acquisition, churn and lifetime value. Applying the latest in machine learning need not require a major investment. We can prove the value in days using open source software.

Rapid Decision Mining

The key question for any analytics project is: how does the available data impact decisions? Success means accessing data quickly and efficiently, understanding business decisions and having the statistical know how to bring the two together even when data is missing or corrupted.

First Principles Build

Some analytical problems can be fiercely difficult, resisting off the shelf solutions and forcing us to revisit the underlying maths. However breakthroughs can transform your business and give you the edge over competitors. We offer bespoke solutions to challenging problems.

Simulated War Games

What will happen to your business when a new competitor enters the marketplace? How might one more recommendation for every ten customers transform your business? We build agent based simulators that demonstrate the consequences of decisions/events in a complex world

Viral Visualisations

A successful visualisation has a life of its own changing the way people see and talk about your business. We balance aesthetics, information content and interactivity to build visualisations that will go viral.

Data Science Incubator

An in house data science capability will change the way your business works. However the skills are hard to find. We advocate growing your own data scientists and offer a range of services to cross train your analysts including tool training, mentoring, coding and stats workshops, project hot housing and hackathons.

Concept Briefing

What exactly is machine learning? What is hadoop and do I need it? Where do I start or what is my next move? What skills should I be looking for? Our concept briefing sessions are for business decision makers who need to quickly get to grips with the key concepts.

Geo-spatial Modelling

Predict your customer’s next purchase from the town and street in which they live. We combine the results of predictive modelling with the latest in mapping technologies to produce tools that will help you understand your customers at a local level.

We could show you some complicated flowcharts that demonstrate how your organisation will benefit from large scale analytics projects but the truth is
you don’t know until you try it.
!

Coppelia – agile development in analytics

How we work

The quickest way to get to answer is by finding out what works and what doesn't work. We show how machine learning and analytics can benefit your business by doing it.

An agile approach to analytics

We could show you some complicated flowcharts that demonstrate how your organisation will benefit from large scale analytics projects but the truth is you don’t know unless you try it. We get you off the ground very quickly with a prototype that will immediately answer this question. This is the agile development methodology that has been around for a while in software development but we’re applying it to analytics. Build something, learn from it, improve it.

The right tool for the job

How can we get going so quickly? It’s about choosing the right tool for the job. We know how to get your data out of your systems and how to reshape it into something useful. Then there’s the question of which algorithm or statistical model to use. Many analytical projects fail because the chosen technique is either far too complex or far too simple. It’s a question of selecting the right one to uncover the meaning in your data.

Keep it relevant

Next we keep it relevant. It’s very easy to get sidetracked but we stay focused on the objectives of your organisation. We use our expertise in statistics to deliver you an answer that is just precise enough to reach the right conclusion but not so much so that it leads to unnecessary effort and expense.

It's got to look good

We understand that it’s got to look good. For analytics to make a difference in any organisation it’s important to get people excited and that means talking about it and sharing it. For this to happen visualisations need to be not only clear and meaningful but also intriguing and attractive. And there needs to be interaction too, whether that’s simply the eye exploring detail or more directly through browser based graphics.

Size is not a problem

We’re skilled up in the latest tools to emerge out of the big data revolution. If you wish we can use cloud computing to parallel process your data to get answers hundreds of times more quickly than traditional methods.

Our workshop

We believe in sharing knowledge, skills and code and engaging where ever possible with wider collaborative projects. You can find our code at these repositories or or visit the workshop to see what we are up to right now or browse the archives.

Github

Code repositories for projects

Gists

Useful code snippets

JSFiddles

Javascript visualisations




About us

Simon Raper

Simon Raper

Founder View Details
Clare Brynley-Jones

Clare Brynley-Jones

Director View Details
Simon Raper

Simon Raper

Founder

Simon is an RSS accredited statistician with over 15 years’ experience working in data mining and analytics and many more in coding and software development. His specialities include machine learning, time series forecasting, advanced statistical modelling, market simulation and data visualisation. In 2014 he founded Coppelia Machine Learning and Analytics whose clients include J S Sainsburys, Omnicom Media Group, FindMyPast and Blue 449 (formerly Walker Media), MSL Group, BARB and The Trussell Trust. He has worked with: Channel 4, ITV, Mindshare, McDonalds, Unilever, Jaguar, News UK, Credit Suisse, Betfair and AOL. His blog on statistics, cloud computing and data visualisation has attracted over 450K views and his posts have featured in the on-line editions of The New York Times and The New Yorker.

Clare Brynley-Jones

Clare Brynley-Jones

Director

Clare looks after the financial, administrative and legal side of Coppelia. Before changing career she was Head of Drama at Plumstead Manor School in South London, a performing arts college where she built a drama department which won Good Schools Guide award for best A level results in the UK 2006.

Coppelia Workshop Contributors

Any views or opinions represented in the Coppelia blog are personal and belong solely to the contributors and do not represent those of people, institutions or organizations that the contributors may or may not be associated with in professional or personal capacity, unless explicitly stated. Thanks to everyone who gives up their time to share obsessions on Coppelia!

Magda

Magda

Contributor View Details
James Thomson

James Thomson

Contributor View Details
Richard Brooker

Richard Brooker

Contributor View Details
Andrew Patterson

Andrew Patterson

Contributor View Details
Duncan Stoddard

Duncan Stoddard

Contributor View Details
Magda

Magda

Contributor

I left uni as a systems engineer to take up DBA and later various BI positions at eircom in Dublin, Ireland. I then moved from telco to the gaming industry to join Silicon Valley’s Zynga. I built there an international insights and analytics team. The team specialised in real time insights delivery and developing machine learning capabilities. We focused on text mining algorithms in order to include customer feedback in product development, segmentation and recommendations.

James Thomson

James Thomson

Contributor

I have over 10 years experience working in analytics and statistics. I worked as a Statistician in the Pharma industry before branching out into analytics and data mining. I’ve worked with: GSK, Nectar, BP, Ford, Whitbread, Wunderman, Jaguar, RNIB, Virgin Media & Channel4. My personal blog is www.myinspirationinformation.com

Richard Brooker

Richard Brooker

Contributor

I am a data scientist and mathematician working for a media agency. At the moment i’m really enjoying Number Theory, Data Journalism, Web Design, Colour Grading and Videography. I previously worked for Channel 4, and I just finished my latest short film which is screening at international film festivals next year. My hobbies include acting, painting and dancing 😉

Andrew Patterson

Andrew Patterson

Contributor

My interest lies in learning new and cutting edge approaches to gleam the most out of the data I am working with, and learning new programming skills by using varied software based on the job at hand.

I also enjoy learning new skills in my own time and regularly review online courses for new techniques. I have recently been taking courses to understanding basic web development (HTML, CSS, JS, jQuery) and understanding the use of d3.js visualisations. Python is another language which I have taken upon myself to learn in my own time.

I am currently working on a (very) new blog to showcase some of my talents. You can visit this at www.dinnerwithdata.com.

Duncan Stoddard

Duncan Stoddard

Contributor

I am a data scientist and founder of analytics consultancy www.dsanalytics.co.uk. I have worked on modelling projects for organisations such as McDonald’s, Twitter, M&S, AlphaSights and The Trussell Trust. I specialise in predictive and causal modelling, data visualisation, time series forecasting and business simulation. Academically my background is in economics – I studied MSc Economics at the LSE. I’m into acoustic guitars and Joni Mitchell.

Machine Learning and Analytics based in London, UK