MARK BULLING

Mark Bulling

Mark works at the point where data science meets the way an organisation actually operates. As EVP for Innovation, Experience and AI at WPP Media he leads Humans & Algorithms, the group’s programme for putting AI to work on real problems rather than demonstrations, training thousands of people across a complex international business.

Before that he spent a decade building products out of data science and machine learning in media: Global Head of Product Development at EssenceMediacom, and SVP of Product Innovation at Essence, where he used machine learning to invent new ways of planning and activating digital media. Earlier in his career he held product strategy roles on advertising products at Facebook and Apple, and worked at Mindshare.

He read Economics at UCL, and is at his most useful when a business knows roughly what it wants from AI but not yet how to get its people there.